Playbook

Pricing & proposals

Charge for value — not just hours at a keyboard.

Field guide

When to use each model

Hourly for undefined research. Fixed for signable scope. Retainer for ongoing ops — never mix without labeling which mode you're in.

Rush multiplier

Rush work is a line item, not a favor. Standard: 25–50% premium with a defined cutoff for "rush" requests.

Proposal line

Rush requests (less than 5 business days notice): +35% on affected deliverables.

Drop-in assets

Copy, download, ship

Every asset exports as plain text, a Word document, or a PDF — no markdown files required.

Drop-in asset

Discovery Sprint One-Pager

Outline to sell paid discovery before fixed-price builds.

Downloads as TXT, Word, or PDF — ready to edit and send.

Discovery Sprint Offer

Duration: 1–2 weeks · Fee: $[amount] (credited toward build if we proceed)

Deliverables
- Requirements map & user flows
- Technical approach + stack recommendation
- Milestone-based fixed proposal

Out of scope
- Production build, content writing, ongoing support

Next step
Approve discovery → we schedule kickoff → fixed build quote within 5 business days of sprint completion.