Field guide
Niching without boxing in
Drop-in assets
Copy, download, ship
Drop-in asset
Case Study Outline
Case Study Outline Headline [Outcome metric] for [client type] — not "Website redesign" Problem What was broken? What did they try before? Constraints Budget, timeline, stack, team, compliance Your decisions 3 calls you made — tradeoffs included Outcome Metrics, quotes, what shipped Stack & scope Brief — proves you can talk technical without drowning the story
