Checkpoint rhythm
Kickoff → weekly async update → midpoint review → pre-launch checklist → handoff. Same cadence every project — clients learn what to expect.
Field guide
Drop-in assets
Drop-in asset
Difficult Conversation Swipe File 1. Pushing back on unpaid revisions Subject: Revisions outside our agreed rounds Hi [Name], Thanks for the feedback. Rounds 1 and 2 are covered in our scope — the latest batch goes beyond that. Here's a quick estimate to fold these in: $[amount] · [X] days added to timeline. If you'd rather prioritize, tell me which items are launch-critical and we'll sequence those first. ──────────────── 2. Addressing ghosting (14+ days silent) Subject: Checking in — project pause? Hi [Name], Haven't heard back since [date]. Totally understand if priorities shifted. If we're still on, I have [date range] held for your project. After that I'll release the slot to the waitlist. One-line reply is fine — "still going" or "pause for now" helps me plan. ──────────────── 3. Announcing a rate hike Subject: Updated project rates (effective [date]) Hi [Name], Starting [date], my project rate moves from $[old] to $[new] for new engagements. Current projects stay at your signed rate through completion. Retainer clients: [terms]. Happy to talk through what this means for upcoming work.